Wednesday, 15 August 2012

Google Tag Manager Enhanced Ecommerce Purchase action gather products again? -



Google Tag Manager Enhanced Ecommerce Purchase action gather products again? -

looking clarification on google analytics enhanced ecommerce using google tag manager purchase action.

i've implemented adding product shopping cart using event addtocart. here's question:

when user purchases items in cart (hitting submit order button) utilize purchase event. @ time need "re-gather" of products in cart?

is next correct: because datalayer not persistent not have access items pushed datalayer using addtocart event. in order send of products along purchase event need supply products 1 time again part of purchase event.

appreciate help. give thanks you!

adding/removing items shopping cart different action event checkout (purchase) event , there no persistency between them.

so yes, need re-gather products when firing purchase event.

see examples on https://developers.google.com/analytics/devguides/collection/analyticsjs/enhanced-ecommerce#measuring-checkout

google-analytics google-tag-manager

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